Apple Launches AirTag 2 with Significant Upgrades
Apple has introduced the AirTag 2, marking its first major product release of the year. This new iteration brings notable improvements to the popular item tracker, all while maintaining the same $29 price point as its predecessor. The updated AirTag promises better performance in locating lost items, thanks to an upgraded Ultra Wideband chip and enhanced Bluetooth capabilities.
Improved Features and Specifications
The AirTag 2 is equipped with the second-generation Ultra Wideband chip, identical to the one found in the latest iPhone 17 series, iPhone Air, Apple Watch Ultra 3, and Apple Watch Series 11. This upgrade significantly improves the Precision Finding feature, allowing users to locate their AirTag from up to 50% farther away than before. Additionally, the Bluetooth range has been expanded, making it easier to detect lost items over greater distances.
Another key enhancement is the speaker, which is now 50% louder and features a new chime sound. This improvement means users can hear their AirTag’s audio alerts from twice the distance compared to the previous generation. Furthermore, Precision Finding is now supported on Apple Watch Series 9 or later and Apple Watch Ultra 2 or later, requiring watchOS 26.2.1, which is expected to be released shortly.
Design and Privacy Considerations
The AirTag 2 retains a similar design but incorporates these functional upgrades seamlessly. Apple has emphasised privacy by integrating a suite of industry-first protections to prevent unwanted tracking. These include cross-platform alerts and frequently changing unique Bluetooth identifiers to ensure that the device is used solely for tracking objects, not people or pets.
Availability and Pricing
The new AirTag 2 is available for pre-order now, with shipments expected to begin later this week. It is priced at $29, consistent with the original model, and customers can also purchase a four-pack bundle for $99. Personal engraving remains a free option for those looking to customise their AirTag.
Apple’s release of the AirTag 2 builds on nearly five years since the original AirTag first launched, reflecting the company’s ongoing commitment to refining its ecosystem of connected devices.
What to Expect Next
With the AirTag 2 now on the market, it will be interesting to see how users respond to the improved range and louder alerts. The integration with the latest Apple Watch models and the upcoming watchOS update also suggests a tighter ecosystem experience. Keep an eye out for further updates as Apple continues to enhance its tracking technology.
Source: Apple Newsroom