Samsung’s Move Towards a Custom GPU for Future Galaxy Phones
Samsung appears to be preparing a significant shift in its mobile graphics technology by developing its own GPU architecture. According to a report from Korean outlet Hankyung, the South Korean tech giant plans to integrate this proprietary GPU into its upcoming Exynos 2800 chipset, which could power some Galaxy S28 models expected in 2028. This move could mark a departure from Samsung’s recent reliance on AMD’s GPU technology in its high-end Exynos processors.
Details on the Exynos 2800 and the New GPU
The Exynos 2800 processor is anticipated to feature Samsung’s in-house GPU design, promising enhanced local AI capabilities and improved software optimisation. Samsung’s custom GPU aims to better cater to specific workloads and AI functions that the company feels cannot be fully realised with a general-purpose GPU architecture like AMD’s RDNA. This bespoke approach could allow Samsung to fine-tune performance and efficiency tailored to its devices’ needs.
Samsung’s collaboration with AMD began in 2019, with the Exynos 2200 being the first chipset to incorporate AMD’s graphics architecture, followed by the Exynos 2400 and 2500. AMD’s GPU technology has also been adopted in mid-range Exynos chips such as the 1480 and 1580 models, bringing features like ray tracing to Samsung’s mobile devices. However, the new custom GPU could signal a strategic pivot away from this partnership.
Background and Broader Implications
Samsung’s decision to develop a proprietary GPU is reportedly driven by the desire for better integration of AI functions and more precise software optimisation than what is achievable with AMD’s general-purpose GPUs. This bespoke GPU technology is not limited to smartphones; Samsung envisions its application extending to smart glasses, automotive infotainment systems, autonomous vehicles, and even humanoid robots. This broad scope highlights Samsung’s ambition to create a versatile GPU architecture tailored across multiple product categories.
What to Expect Next
As Samsung continues to refine its Exynos 2800 and custom GPU, the industry will be watching closely to see how this new architecture performs compared to AMD’s established technology. The Galaxy S28 series, potentially launching in 2028, could be the first to showcase this shift, offering a glimpse into Samsung’s future direction in mobile graphics and AI integration. Enthusiasts and industry observers should keep an eye on further leaks and announcements to understand the full impact of this development.