Xiaomi Launches Affordable Tracker Supporting Apple and Google Networks
Xiaomi has quietly introduced its new Bluetooth tracker, the Xiaomi Tag, on its French online store, offering a budget-friendly alternative to Apple’s AirTag. Priced at €17.99 for a single unit and €59.99 for a four-pack, the Xiaomi Tag undercuts Apple’s latest AirTag, which starts at $29. This move positions Xiaomi as a contender in the Bluetooth tracker market, focusing on affordability rather than matching every feature of its rival.
Key Features and Specifications
The Xiaomi Tag is a slim device, measuring just 7.2mm in thickness, and is powered by a replaceable CR2032 coin battery, which is expected to last approximately one year. It supports Bluetooth 5.4 and NFC connectivity, enabling seamless pairing and tracking capabilities. Notably, the tracker is compatible with both Apple’s Find My network and Google’s Find Hub, allowing users flexibility regardless of their preferred ecosystem. Currently, the tracker is available only in white.
However, despite earlier rumours suggesting the possibility of Ultra Wideband (UWB) support, current listings do not mention this feature. This contrasts with Apple’s second-generation AirTag, which includes an upgraded UWB chip to enhance Precision Finding. Xiaomi’s tracker appears to rely solely on Bluetooth technology for locating items.
Background and Market Context
Apple recently enhanced its AirTag with improved UWB tracking and a louder speaker, raising expectations for precision and user experience in item trackers. Xiaomi’s entry into this space comes as part of a broader strategy to offer competitive products at more accessible price points. The dual compatibility with Apple and Google’s tracking networks is a strategic advantage, potentially appealing to a wider audience who may not wish to be locked into one ecosystem.
The Xiaomi Tag’s appearance on European retail sites and Xiaomi’s own French storefront suggests a soft launch phase, with formal announcements likely imminent. While availability in Europe seems assured, the likelihood of an official release in the US remains uncertain.
What to Expect Next
With official pricing and stock already visible in Europe, Xiaomi’s tracker could soon become a popular choice for users seeking a cost-effective Bluetooth tracker. It will be interesting to see whether Xiaomi will expand the product line to include UWB versions or additional colour options in the future. For now, the Xiaomi Tag presents a compelling alternative for those prioritising price and cross-platform compatibility over advanced tracking features.