Samsung Enters the Premium Robot Vacuum Market
Samsung is gearing up to introduce its first “Ultra” branded robot vacuum cleaner, the Bespoke AI Jet Bot Steam Ultra. This new model marks a significant step for Samsung as it ventures deeper into the smart home cleaning segment, combining advanced features with the company’s signature innovation. The launch seems imminent, especially after Samsung cleared out older Jet Bot inventory in the US and released a teaser video showcasing the new vacuum’s capabilities.
Key Features and Innovations
The Bespoke AI Jet Bot Steam Ultra stands out with its unique combination of cleaning and sanitisation technology. It employs a steam mop that reaches temperatures of 100°C (212°F), enabling it to sanitise floors effectively without applying steam directly onto surfaces. This feature is complemented by AI object recognition, allowing the vacuum to navigate and avoid obstacles intelligently. Additionally, the vacuum is equipped with an EasyPass Wheel system, which helps it climb over obstacles up to 4.5cm in height, ensuring smooth movement across different floor types.
Another notable design element is the pop-out edge brush, which enhances cleaning precision in corners and along edges. Samsung has also emphasised privacy and security in this model, addressing concerns about potential vulnerabilities in connected home devices.
Background and Context
Samsung’s foray into robot vacuums is not entirely new, as the company previously launched Jet Bot models in the US earlier in 2024. However, those models have recently been cleared from inventory, signalling a transition to this new, more advanced Ultra series. The Bespoke AI Jet Bot Steam Ultra was initially unveiled at IFA 2025 and later showcased at CES 2026, where it drew attention for its innovative steam sanitisation and AI navigation features.
What to Expect Next
While Samsung has yet to confirm pricing and exact availability, the recent inventory clearance and teaser release strongly suggest that the Bespoke AI Jet Bot Steam Ultra will be launched soon. This move could position Samsung competitively in the premium robot vacuum market, appealing to consumers looking for smart cleaning solutions with enhanced sanitisation and obstacle-handling capabilities.
For those interested in smart home tech, the upcoming release is certainly one to watch closely.